4/17/2026
Southern Thunder Super Dirt Series
Southern Thunder and Racetrack Revival Partner to Launch Thunder Alley Fan Engagement Zone
Graniteville, S.C. (4/17/2026) — The Southern Thunder Super Dirt Series (STSDS) and Racetrack Revival are proud to unveil the Thunder Alley Fan Engagement Zone presented by Laris Motorsports Insurance. This unique area will give fans, spectators, and families something to enjoy at every Southern Thunder Super Dirt Series event in 2026. Thunder Alley will feature VIP fan experiences, photo opportunities, games and activities for kids, merchandise, giveaways, and much more. The area will be overseen by 71 Trophy Club’s Scott Sweet.
Travis Scott, series director at Southern Thunder, said, “The Thunder Alley Fan Engagement Zone is a major step forward for our series and something we’re incredibly excited about. This is about more than just adding attractions.It’s about returning the fun, the energy, and the excitement back to the race track. We want families to come through the gate and feel like there’s something for everyone”
Thunder Alley will feature something for fans of all ages at Southern Thunder events in 2026. A small victory lane display will be set up for fan photo opportunities, along with event trophies on display. Driver autograph sessions will also be held at select events, with specific details announced on race day. Younger fans will have plenty to enjoy, including a racetrack activity table, coloring sheets, and more to keep them entertained throughout the event.
All official Southern Thunder Super Dirt Series merchandise will be sold exclusively in Thunder Alley, as well as through our brand-new online store. T-shirts, hoodies, hats, flags, ear muffs, and much more will be available for purchase. Additionally, Southern Thunder Series regulars will have driver merchandise available in the engagement zone. Racetrack Revival branded merchandise and apparel will also be available.
Laris Motorsports Insurance will serve as the presenting sponsor of Thunder Alley in 2026. Laris Motorsports Insurance was built specifically for racers. They cover the full racing operation, not just the car, but including trailers, tools, parts, pit vehicles, and motorhomes. The goal is to eliminate those common gaps that racers don’t realize they have. Most policies were adapted to racing — ours was built for it. For more information visit www.larismotorsportsinsurance.com or call (985) 746-4663 to get a quote.
71 Trophy Club owner Scott Sweet added, “Southern Thunder Super Dirt Series and Racetrack Revival unite to bring an elevated dirt track racing experience to fans of all ages. It’s more than a partnership, it’s a statement. We aim to excite and inspire even the youngest fans to continue the racing legacy for generations.”
The purpose of Thunder Alley is to elevate the fan experience for everyone, from young future racers to longtime fans, by creating a unique and memorable atmosphere at every event. We’re focused on doing things differently and delivering more than just a race, building moments fans will talk about all week and can’t wait to come back for.
Article Credit: Jack Cofer